Why the Story Behind a Business Makes People Want to Support it

Why the Story Behind a Business Makes People Want to Support it

Why the Story Behind a Business Makes People Want to Support itJackie Campbell

A beach cafe I got completely wrong showed me what a business story does: it doesn't prove you're good, it gives the right people a reason to come closer.

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The Business Drift: Why Narrowing Your Niche Feels So Exposing

The Business Drift: Why Narrowing Your Niche Feels So Exposing

The Business Drift: Why Narrowing Your Niche Feels So ExposingJackie Campbell

Why narrowing your niche can feel risky, even when nothing about your business is actually wrong. On business realignment, niching down, and the fear that shows up when no one's making you change.

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